POWER SELLING FOR BROADCASTERS: 2000 AND BEYOND Your Retailer/Client: The weakest link in the Economic Chain Marketing, Merchandising and Retailing from the Customer's Point of View Advertising and Marketing: Not the Same Thing ... You Know That, but do Your Clients? Consumer Attitude Toward the Media A Look at Consumer Markets in all Cities Relationship Marketing -- It's HOT, so get your clients to DO IT NOW The Two Theories that Govern Advertising (You won't like the second theory ... and it's the correct one!) What Do We Really Know About Advertising? As it Turns Out, Not Much! The Marketing Bridge: Forces Combining to Make a Sale ALL OF THIS LEADS TO A NIFTY REVIEW OF THE MAIN SEMINAR MATERIAL: Debunking the Internet Myth - Why Retailers Cannot Rely on New Technologies to Increase Profits. What Advertising Can and Cannot Do The FIVE most important marketing numbers you will ever need to know. That Small Bullseye: an analysis of why stores are empty much of the time. Looking at Hot, Warm and Cold prospects, which leads to the unmistakeable conclusion of which advertising medium delivers customers with the least amount of waste. What Retailers Have to Do to Sell Customers that Advertising Brings in The Psychology of Learning and Consumer Behavior The Curve of Rememberance and the Advertising Investment Return Curve The Franchising of the Mind ... How your clients can accomplish the same thing in their market. Reallocating newspaper $$$$ to the electronic media: a factual (not emotional) case. AND, IF WE HAVE TIME ... How Your Retail Clients Can Effectively Compete with the Mass Merchandisers Like Home Depot and Wal-Mart!