The 2007 Radio Marketplace - Building Revenue in a High-Tech Culture

• Integrated Marketing Skills - Mandatory in Today's Competitive High-Tech Culture
  
  
• How Radio Can Compete with Newspaper, Even Through Print is in Front of the "On-Line" Curve
  
  
• Why Radio Has to be the Leader in Helping Clients Extend Their Brand to the Internet and Why Agencies Won't Help
  
  
• Our Shrinking Advertising Base and Where to Look for New Revenue Streams - Is IBOC the answer?
  
  
• Why this New High-Tech Culture Does NOT Change the Fundamentals of How Advertising Works
  
  
• How Consumers Respond to Different Media and the Fact that All Advertising is NOT Created Equal
  
  
• Why Advertising is Mandatory for Your Clients to Achieve Projected Margins
  
  
• $200 Billion Spent on Advertising in 2004 - Where it Was All Spent
  

• What Advertising Can and Cannot Do
  
  
• The FIVE most important marketing numbers you will ever need to know.
  
  
• That Small Bullseye: an analysis of why stores are empty much of the time. Looking at Hot, Warm and Cold prospects, which leads to the unmistakable conclusion of which advertising medium delivers customers with the least amount of waste.
  
  
• What Retailers Have to Do to Sell Customers that Advertising Brings in
  
  
• The Psychology of Learning and Consumer Behavior
  
  
• The Curve of Remembrance and the Advertising Investment Return Curve
  
  
• The Franchising of the Mind ... How your clients can accomplish the same thing in their market.
  
  
• Reallocating newspaper $$$$ to the electronic media: a factual (not emotional) case.

• Media Exposure (OTS) Does Not Mean Advertising Success - But OTH Does!